In the spotlight: Jewellery trends and updates to bookmark for the upcoming festivities

With the festive season on the horizon, it’s the perfect time to invest in some dazzling new jewellery, especially with all the exciting new collections and updates in the industry. From Zoya's new store in Chennai to Everlite's elegant Ribbon Collection, check out all the latest jewellery updates below. 

Zoya expands its reach

Zoya, from the House of Tata, has a new address at the Taj Coromandel in Chennai. A one-stop destination for the most coveted fine jewellery, they have showcased a meticulously curated collection. With this store, the brand carries forward its tradition of crafting wearable art and paying homage to the synergy between artisanry and their distinctive design language. Decorated in delicate shades of pearl white and blush, they offer an environment of serene mystique, inviting clients to immerse themselves in a world of bespoke luxury.

Flowing designs

Everlite by Senco Gold has unveiled their Ribbon Collection, as a tribute to the elegance inherent in every woman’s journey. Drawing inspiration from the mesmerising patterns of ribbon gymnastics, each piece symbolises the interconnected moments of success and love. These designs, which embody fluidity and grace, celebrate daily triumphs, making them perfect to honour the achievements in every woman’s life.

Evoking your Indriya

The Aditya Birla Group has ventured into the jewellery market with the launch of their new brand, Indriya. The group aims to open four stores across Delhi, Indore and Jaipur simultaneously, offering an extensive assortment of over 15,000 curated jewellery pieces from 5,000 exclusive designers. By introducing new collections every 45 days, Indriya will boast the fastest-to-market cycle in the Indian fine jewellery industry.

Isharya’s signature designs

Isharya High, the latest collection by Isharya inspired by the Art Deco era, features a tableau of eccentric creations, crafted meticulously and packaged sustainably. The collection boasts geometric designs, rich colours and intricate patterns, fashioned using materials like green doublets, synthetic emeralds and shell pearls, moulded together in versatile, evergreen pieces.

The latest gem in Mumbai

The Indian extension of Turkish jewellery giant Zen Diamond has officially made its mark in Mumbai. Their new flagship in the neighbourhood of Bandra has a minimalist aesthetic that provides a striking canvas for its diverse and exquisite jewellery offerings. The store showcases the Signature Solitaire, Diamond Cluster, and Natural Gemstones and Diamonds collections. At the same time, the brand’s online platform features 14-carat gold and semiprecious stones. Zen Diamond India is a joint venture with Antalia Jewellery, meticulously tailored to cater to the discerning tastes of the domestic market.

This article first appeared in Brides Today, June-September 2024, print edition.

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