Manish Malhotra breaks down his A-to-Z style lexicon

In this article, the master couturier shares the essence of his brand through a fashion vocabulary that spans from A to Z. Each letter represents a key element—whether it's the artisans behind his creations, the intricate embroidery that defines his style, or the glamour and heritage woven into every piece. From bridal elegance to bold, oversized statements, his designs blend tradition with modern luxury, showcasing a commitment to craftsmanship, creativity, and timeless beauty. Join us as we explore the core of his iconic fashion journey.

A-ARTISANS

The heart of my creations, their dedication and craft make each piece a statement.

B-BRIDAL

When clad in my creation, every bride becomes a beautiful emotion.

C-COUTURE

A 19-year journey of handcrafting India’s rich heritage with global luxury aspirations.

D-DIFFUSE

My alter ego, ease to couture, fashion to youth, and fun to all!

E- EMBROIDERY

As intricacy deepens, so does the touch of the divine.

F-FILMS

A dream manifested through my passion for fashion.

G-GLAMOUR

The soul of my creations.

H-HERITAGE

It’s infused into all my modern designs.

I-INSPIRATION

It flows wherever I go, whenever I travel.

J-JEWELLERY

Jewels are integral to my styling of a complete and holistic look.

K-KASHMIR

Kashmir’s ethereal charm and crafts have always been the inspiration behind my signature embroidery.

L-LEHENGA

The grander, the better!

M-MIJWAN

For over a decade, I’ve been closely associated with Mijwan Welfare Society, where talented female artisans craft my beloved Chikankari pieces, leading their way to empowerment.

N-NATURE

My primary source of inspiration.

O-OVERSIZED

I love myself an oversized jacket!

P-PATTERNS

I love patterns that tell a story and make a statement.

Q -QUALITY

I’ve built my brand on the promise of unmatched craftsmanship.

R-RUNWAY

It’s where my creations become my signature.

S-SEQUIN SARIS

The perfect amalgamation of my favourite embellishment on one of my most cherished silhouettes.

T-TEAM

Because it’s all about teamwork!

U-UNAPOLOGETIC

I love a fearless approach to fashion.

V-VEIL

It adds that touch of extravagant elegance to every MM bride and has become a strong signature of the brand.

W-WEDDINGS

Among all celebrations, nothing is as beautiful as a wedding.

X -XTRA

Always deliver more than what was promised.

Y-YASH RAJ CHOPRA

A legend at framing romance in Hindi films like no other. His cinematic legacy continues to inspire generations. My favourite.

Z -ZARDOSI

The golden thread of Indian heritage that can transform anything into something grand and glamorous. 

This piece originally appeared in the October- December print edition of Brides Today India.

Image credits: The brand 

Also read: Rahul Mishra voices his love for the craft that fuelled his success

Also read: Iconic bollywood looks to inspire your wedding style this wedding season