Zoya’s Samāvé is an Autograph Collection of Rare Jewellery that Narrates Fables of Women, Water and Life.

Zoya, the exquisite diamond boutique from the House of Tata, is known for its unique collections that weave inspired narratives in modern designs. Zoya’s muse is the modern woman, who is reconnecting with her own femininity in authentic and meaningful ways. Samāvé, an autograph collection of rare jewellery was born out of this thought. The collection fashions inspiration from ancient fables of women, water and life. 

The all-white collection is evocative and modern, designed with clean lines in rose and white gold and its visual vocabulary seamlessly interprets architectural elements from India’s ancient stepwells into an unique design language, to deliver a versatile selection of rings and earrings, necklaces and bracelets. With Samave, Zoya celebrates the nourishment and strength of feminine bonds. 

Zoya’s peerless legacy of design innovation and advanced technical expertise challenges the notion that exquisite jewellery is only meant for special occasions. Every piece in this collection is delightfully light and wearable, with affordable price-points that encourage wider accessibility to the luxury brand’s array of rare jewels. The luxury atelier’s first, registered patent ‘Zoya Baoli’ setting is a design innovation that will feature in future collections, gradually evolving into a distinctive brand identifier. 

Amanpreet Ahluwalia, Business Head, Zoya.

Amanpreet Ahluwalia, Business Head, Zoya, says “It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Zoya has always challenged traditional notions that endorse the view that jewellery was meant to display one's status and be worn sparingly. Samāvé is designed to make your daily wear meaningful, with artistic pieces that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your every day.”

There’s a beautiful story behind the designs as well. Zoya imagines that the stepwell was more than a source of water for its muse. Her descent to the core of this inverted water-temple serves as a metaphor for her journey through a chaotic world into the real and blissful simplicity. She emerges from the stepwell with a new clarity of mind. Zoya connects the past with the future and interprets this inspiration into stylised elements in a stepwell leitmotif. In the unexpected ‘reverse’ architecture of the setting, a round brilliant cut diamond is placed in the centre, representing the aquatic heart of the stepwell, the essence of life. Each piece has been structurally designed to create a dramatic play of light and shadows.

Says Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, “This collection is a distinguished feat in jewellery making. The design story celebrates the centrifugal force that is the Zoya woman while the patent underscores Zoya’s commitment of continuous investment in design innovation, excellence in craftsmanship and a legacy of creating works of art that bring together global sensibilities, and redefine the way in which fine jewellery is presented in India and globally.”

Samāvé is now available in Zoya boutiques in Mumbai, Delhi and Bangalore and in Zoya Galleries in Ahmedabad, Chennai and Kolkata. To book a home visit, or virtual meeting with Zoya’s jewellery advisors, please visit www.zoya.in