Manish Malhotra breaks down his A-to-Z style lexicon

In this article, the master couturier shares the essence of his brand through a fashion vocabulary that spans from A to Z. Each letter represents a key element—whether it's the artisans behind his creations, the intricate embroidery that defines his style, or the glamour and heritage woven into every piece. From bridal elegance to bold, oversized statements, his designs blend tradition with modern luxury, showcasing a commitment to craftsmanship, creativity, and timeless beauty. Join us as we explore the core of his iconic fashion journey.

A-ARTISANS

The heart of my creations, their dedication and craft make each piece a statement.

B-BRIDAL

When clad in my creation, every bride becomes a beautiful emotion.

C-COUTURE

A 19-year journey of handcrafting India’s rich heritage with global luxury aspirations.

D-DIFFUSE

My alter ego, ease to couture, fashion to youth, and fun to all!

E- EMBROIDERY

As intricacy deepens, so does the touch of the divine.

F-FILMS

A dream manifested through my passion for fashion.

G-GLAMOUR

The soul of my creations.

H-HERITAGE

It’s infused into all my modern designs.

I-INSPIRATION

It flows wherever I go, whenever I travel.

J-JEWELLERY

Jewels are integral to my styling of a complete and holistic look.

K-KASHMIR

Kashmir’s ethereal charm and crafts have always been the inspiration behind my signature embroidery.

L-LEHENGA

The grander, the better!

M-MIJWAN

For over a decade, I’ve been closely associated with Mijwan Welfare Society, where talented female artisans craft my beloved Chikankari pieces, leading their way to empowerment.