Makeup essentials for a demure wedding look

Content creator Jools Lebron sent the world reeling into its ‘demure era’ earlier this month when she posted a video on TikTok detailing her “very demure” makeup and outfit. It was an exercise in what to do and what not to do when heading to work. What started as a gag has evolved into an aesthetic—extending itself to fashion, lifestyle, and of course, makeup! But there’s room for interpretation when it comes to demure makeup. What does it really look like? Well, the general consensus is that it’s low-key, minimal yet professional, and most definitely does not involve a green cut-crease.

The overall aesthetic of the ‘very demure’ makeup trend is understated glam with subtle, natural colours, and a soft, well-blended application. Think of it as an elevated rendition of soft glam. When taking this very demure, very mindful approach to your makeup, only use colours that would appear naturally on your face. Stay away from colours that are too bright or dramatic, much like that bright red lip that'd be so much better for a bachelorette.

Being demure is not just about the way you look, but it’s also a philosophical state of mind. The demure girl, and bride, is one who exudes class, elegance, and is oh so confident in her own skin. The idea is to save the wild makeup and outfits for the right time and to show up in your demure state when jumping into your big day.

Below are some makeup essentials if you want to embrace that minimalist demure look yourself.

Charlotte Tilbury Matte Revolution Lipstick in Pillowtalk, ₹3,350